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Building a Better Mousetrap for B2B Content Marketing

B2B marketers must shift their mindset to ensure that originally produced content aligns with both customer needs and company goals and objectives Article adapted from…

How B2B Brands Can Better Monetize LinkedIn

Article adapted from Association of National Advertisers (ANA)LinkedIn’s rapidly growing number of online tools is helping B2B marketers make valuable connectionsWith its combination of breadth…

What’s the Impact of Apple’s Pro-Privacy Moves for Retail’s Efforts to Personalize Customer Experience?

Retailers seeking to enhance personalization of their customers’ experience should take note of the potential impact of Apple’s recently unveiled pro-privacy enhancements for its Safari…

Kohl’s Cash Program Cashes-In Big Time with 25 Million Users

Kohl’s Cash program is unique in how it rewards customer loyalty, and that uniqueness has paid off big-time for one of the few bright spots in the…
stunt XXL (clipping path)

Customer Loyalty Accelerator Launches 4-Month BOOSTER Package to Enhance Its Clover Rewards App

Merchants using the Customer Loyalty Accelerator (CLA) app on the Clover POS now have a groundbreaking new package of benefits that will automatically ensure easy…

Want that interview? Don’t talk your way out of it.

You’ve sent your resume to dozens and dozens of potential employers. You know if only you could get in front of the employer, they’d see…



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